Case study · Home services

Riverside Home ServicesFrom page three of the map results to a steady top-three position — and a phone that keeps ringing.

An electrician in a yellow hard hat installing wiring
Industry
Home services
Services
Local SEO · Reviews · Paid Ads
Timeline
6 months
Business
Residential electrical & plumbing · one service area

Illustrative sample case study — replace with approved client data before launch

The challenge

Where the chain was breaking.

Riverside did excellent work but sat far down the map results for emergency and repair searches. A thin listing, a handful of old reviews, and a site that buried the phone number meant most urgent jobs went to whoever appeared first.

What we did

The approach.

  1. 01

    Rebuilt the listing

    Corrected categories and service areas, added real job photos, and published weekly updates so the profile reads as active and local.

  2. 02

    Made reviews a habit

    A text request after every completed job, with every reply written by a person who knows the business.

  3. 03

    Removed friction from the call

    Click-to-call above the fold on mobile and call tracking on every number so each lead had a known source.

  4. 04

    Covered emergencies with ads

    Small, geo-fenced search campaigns for urgent intent that turned on when demand spiked, not all month.

The results

412 calls from Google Business Profile in the best month.

+141% vs the same month last year.

2.4×Inbound service calls vs prior year
#2Map-pack position for core searches (from #14)
−37%Cost per lead across paid and organic
4.8★Average rating, up from 4.4
reports.nee.tech/sample/riverside-home-services
Calls from Google Business Profile Previous 12 months Last 12 months
0125250375500AprMayJunJulAugSepOctNovDecJanFebMar

Sample report built from illustrative data to show the format.

“We went from page three to the top of the map in under six weeks. My phone hasn't stopped ringing since — and it's the right kind of calls, real jobs in our service area.”
Dana M.Owner, Riverside Home Services

Next step

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