Case study · Restaurants & cafes
Marco's TrattoriaDirect ordering grew from a side channel to a quarter of revenue, without paying delivery-app commission on every order.
Illustrative sample case study — replace with approved client data before launch
The challenge
Where the chain was breaking.
Online orders were a rounding error and most of them came through third-party apps that took a large cut and owned the customer. Weeknights were quiet and the website made ordering feel like a chore.
What we did
The approach.
- 01
A menu that works one-handed
A mobile-first menu and ordering flow that loads fast and gets from hungry to checkout in a few taps.
- 02
Content tied to the week
A monthly calendar of specials, seasonal dishes, and behind-the-kitchen posts that gave regulars a reason to return midweek.
- 03
Every review answered
Warm, specific replies — including to the tough ones — which lifted trust with new diners.
The results
24% of revenue now from direct online orders.
up from about 5% before the new site.
Sample report built from illustrative data to show the format.
“Online orders were maybe 5% of revenue before NEETECHNOLOGIES. Now it's closer to a quarter, and the site actually looks like us, not a template with our logo slapped on.”
More results
Other stories.
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Read the case studyNext step
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