Case study · Fitness & recreation
Pulse StudioPredictable trial sign-ups replaced word-of-mouth guesswork, filling the classes that used to sit half empty.
Illustrative sample case study — replace with approved client data before launch
The challenge
Where the chain was breaking.
Growth depended almost entirely on member referrals, so a quiet month had no remedy. Certain class times were chronically under-booked and promotions couldn't be tied to actual sign-ups.
What we did
The approach.
- 01
Trial offers near the studio
Geo-fenced campaigns around the studio with a simple first-class offer and a booking page that took seconds.
- 02
Fill the specific slots
Promotion timed to the under-booked classes, so growth landed where the capacity was.
- 03
Show the community
Member wins and class moments that made the studio feel like the place to be, not just a timetable.
The results
81% average class fill rate.
up from 58% at the start of the engagement.
Sample report built from illustrative data to show the format.
“Class bookings stopped depending on word of mouth. We can finally predict a good month instead of hoping for one.”
More results
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Read the case studyNext step
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