Case study · Retail & boutiques

Nettle & Thread BoutiqueShoppers started arriving already knowing what they wanted, turning search interest into steady foot traffic.

A boutique owner checking stock on a clothing rack with a tablet
Industry
Retail & boutiques
Services
Local SEO · Social · Paid Ads
Timeline
5 months
Business
Independent fashion boutique · one store

Illustrative sample case study — replace with approved client data before launch

The challenge

Where the chain was breaking.

Foot traffic was flat even on weekends, and shoppers often said they hadn't known the store carried what they were looking for. Big-box competitors owned the 'near me' searches.

What we did

The approach.

  1. 01

    Inventory people could find

    Product and collection visibility on the listing and site so 'near me' searches surfaced real stock.

  2. 02

    New-arrival rhythm

    A regular cadence of restock and new-arrival posts that gave locals a reason to pop in.

  3. 03

    Win back the almost-buyers

    Light retargeting for people who browsed online but hadn't visited the store yet.

The results

3.1× store visit requests from search.

compared with the same period last year.

3.1×Direction requests from Google
+180%'Near me' search impressions
+34%Average basket size on visits from search
4.8★Average rating
reports.nee.tech/sample/nettle-and-thread
Direction requests per month Previous 12 months Last 12 months
0100200300400AprMayJunJulAugSepOctNovDecJanFebMar

Sample report built from illustrative data to show the format.

“Foot traffic from our website tripled after the redesign. People walk in already knowing what they want, which makes every sale faster.”
Priya K.Owner, Nettle & Thread Boutique

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