Case study · Real estate

Harborline RealtyBecoming the first agent people find for the neighbourhoods that matter — with leads that belong to nobody else.

A white family home with a green lawn on a sunny day
Industry
Real estate
Services
Local SEO · Websites Built to Convert · Social
Timeline
6 months
Business
Independent agent · three core neighbourhoods

Illustrative sample case study — replace with approved client data before launch

The challenge

Where the chain was breaking.

Most leads came from referrals or shared lead-gen portals that sold the same enquiry to a dozen agents. Searches for the agent's own neighbourhoods surfaced everyone but them.

What we did

The approach.

  1. 01

    Own the neighbourhoods

    Dedicated pages and listing signals for each neighbourhood and property type the agent actually specialises in.

  2. 02

    Listing pages that capture

    Property pages built to start a conversation — not just display photos — with a fast, specific enquiry path.

  3. 03

    Stay visible between deals

    Just-listed and just-sold content that kept past and future clients seeing the name.

The results

+54% qualified lead volume.

with cost per lead down 41%.

+54%Qualified enquiries
6 of 8Neighbourhood searches where the agent ranks first
−41%Cost per lead vs shared portals
100%Of leads exclusive to the agent
reports.nee.tech/sample/harborline-realty
Qualified enquiries per month Previous 12 months Last 12 months
013253850AprMayJunJulAugSepOctNovDecJanFebMar

Sample report built from illustrative data to show the format.

“I used to be the fourth agent someone called. Now I'm usually the first, because I actually show up when they search my neighborhood.”
Jordan B.Realtor, Harborline Realty

Next step

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